The Battle for Market Dominance: Chinese vs. American Fascia Gun Brands

Hyperice IP Litigation Summary (2020-2021)

Jun 2020

  • Hyperice filed a 337 investigation at the ITC (seeking sales bans, not damages)

  • Simultaneously lodged Amazon IP complaints; dozens of Chinese sellers were delisted after the first neutral evaluation

  • SZ SEARCHING was retained by Zhejiang Fascia Gun Industry Association members to:
    ✓ Monitor 337 developments
    ✓ Submit Amazon appeals → Multiple sellers successfully reinstated

Apr 2021

  • Hyperice launched new Amazon complaints against 20 stores

  • SZ SEARCHING represented 3 sellers in negotiations with Hyperice’s US counsel

  • Reached low-cost licensing deals to resolve cases

Jun 2021

  • Participated in cross-border IP risk meetings hosted by:
    ✓ China Chamber of Commerce of Import/Export of Machinery
    ✓ Zhejiang Fascia Gun Association

  • Proposed actionable risk mitigation strategies

Dec 2021

  • ITC issued a General Exclusion Order (GEO):
    ✓ Bans all fascia guns infringing specified patents from US import
    ✓ Applies to non-respondents in the 337 case

Jan 2022

  • Represented 4 companies to file US Customs rulings for 40+ products

  • Secured confirmations that exports were outside GEO scope → No customs holds